• Bed Head’s Serial Blonde™ Purple Shampoo; new on the outside and just as epic on the inside. A colour enhancing formulation, not only designed with, but used by salon professionals. Delivering salon results and salon experience at home. If you loved Bed Head Dumb Blonde Purple Shampoo, you will love Serial Blonde Purple Shampoo!
• The Bed Head colour care range, with a Colour Protection System, has been tailored with professionals to care for and revive chemically treated hair and enhance colour vibrancy. The sulphate free Serial Blonde™ Purple Toning Shampoo provides amazing colour care benefits and cancels out those unwanted brassy tones. This purple shampoo is powered by purple toners to help remove yellow tones, amplify cool tones and brighten blonde hair. The violet shampoo also adds shine to dull hair for vibrant blonde hair!
• Formulated with Purple Toning Pigment to neutralise brassy and yellow tones in blonde hair and increase cool tones, Dimethiconol that adds shine to brittle, dull blonde hair, Rice Germ Oil that is packed full of vitamins and known to promote hydration, and Hydrolysed Pearl that is known to renew and tone.
• Delightful exotic fragrance

Great for both natural and dyed blonde hair

Use the purple shampoo as often as necessary. Lather up and massage the shampoo into wet hair. Leave in for 1-5 minutes depending on the desired effect. Rinse well. For best results, follow with the Serial Blonde Restoring Conditioner. Avoid contact with clothing.

WATER (AQUA/EAU), SODIUM COCOYL ISETHIONATE, SODIUM LAURYL SULFOACETATE, COCAMIDOPROPYL BETAINE, SODIUM CHLORIDE, GLYCOL DISTEARATE, GLYCERIN, PHENOXYETHANOL, FRAGRANCE (PARFUM), CARBOMER, COCONUT ACID, SODIUM ISETHIONATE, DIMETHICONOL, POLYQUATERNIUM-10, PPG-9, LAURETH-4, NONFAT DRY MILK (SINE ADIPE LAC/POUDRE DE LAIT ÉCRÉMÉ), HYDROLYZED PEARL, ORYZA SATIVA (RICE) BRAN EXTRACT, DISODIUM EDTA, TEA-DODECYLBENZENESULFONATE, AMODIMETHICONE, LAURETH-23, SODIUM BENZOATE, LACTIC ACID, CITRIC ACID, ORYZA SATIVA (RICE) GERM OIL, XANTHAN GUM, PEG-45M, MAGNESIUM NITRATE, CETRIMONIUM CHLORIDE, TRIDECETH-12, POTASSIUM CHLORIDE, SILICA, METHYLCHLOROISOTHIAZOLINONE, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, HEXYL CINNAMAL, LINALOOL, EXT. VIOLET 2 (CI 60730), MICA (CI 77019), TITANIUM DIOXIDE (CI 77891).

Bed Head by TIGI are committed to delivering you the best products for creating freakin’ awesome hair. We may change our formulations from time to time to improve our range. Always check the packaging before use.

Done with me? Find out how to recycle me!

Bottle:

• Material: HDPE.
• How to recycle: please check with your local authority how to recycle it.
• Where to recycle: recycling facilities vary by region and might not exist in your area.

Cap:

• Material: mixed materials.
• How and where to recycle: please dispose of responsibly.